Two decades of experience
Andipa
I developed Andipa Gallery's brand and design refresh. In tribute to the gallery's rich artistic heritage, I carefully curated modern, yet classic fonts and a refined colour palette. This minimalist design approach was deliberate, placing the artwork at the forefront as the true star of the show.
2017
General Medical Council
I facilitated a two-week discovery workshop in collaboration with the General Medical Council (GMC) and KPMG, ultimately leading to KPMG winning the account.
2014
B&Q
I crafted elegant product designs for B&Q, which led to the successful acquisition of the account.
2013
Waitrose
I worked on the conceptualisation, design, and execution of several interactive and creatively compelling marketing campaigns for Waitrose. These campaigns were meticulously crafted to resonate with the brand's values and objectives while delivering exceptional engagement.
2010
Amnesty
In my role, I took the lead in crafting the design and creative concept with Amnesty. The primary objective was ignite a passion for online action, empowering individuals to amplify their voices in support of human rights causes, and make better use of their online time. Our rallying cry was succinct yet powerful: "Become the everyday activist."
2010
Freeview
In 2010, I designed the cutting-edge UI for the Freeview HD app and phone, which, while not the latest today, was a notable achievement for its time.
2010
Tweet 250
I designed a microsite to showcase the most tweeted brands. The project aimed to provide a comprehensive platform for brand enthusiasts, marketers, and social media aficionados to explore and engage with trending brands on Twitter.
2009
E.on
I was responsible for crafting the design and conceptualisation of an interactive feature on the E.ON website. This feature aimed to illustrate the challenges of managing the energy crisis (and balancing bills).
2009
McDonalds
During my freelancing years, I had the pleasure of working on a variety of projects. While diving into complex ventures like the Ferrari/Shell microsite with its bespoke assets, I also enjoyed the fast-paced excitement of projects like this one for McDonald's. These were all about unleashing creative concepts and designs, fuelled by the assets at hand.
2008
VW Fleet
As a Junior Designer in 2006, my usual role involved following a creative direction. However, on this project for VW Fleet, there was no initial creative guidance. So I was the creative lead. My design and concept impressed the client so much that it became a full print and digital campaign.
2006
VW Mid Life Crisis Retreat
The VW Mid Life Crisis Retreat website mimicked the cheesiest self-help sites I could find and surprisingly won numerous design and campaign awards because of it.
D&AD (Digital)
IAB Creative Showcase Grand Prix (Digital)
Creative Circle (Best Digital Campaign)
Eurobest (Best Interactive Campaign)
Epica - (Best Interactive Campaign)
Microsoft Digital Awards (Best Digital Campaign)
IAB Campaign of the month
Revolution campaign of the month
2006
Philips
In 2006, during the early days of the internet as we know it today, I led the website design for "CoolSkin Nivea for Men" as part of a broader campaign. This type of project allowed me to refine craft and attention to the smaller visual details.
2006