Since September 2005 I’ve shaped brands and crafted digital experiences that are both beautifully designed and functional.

Below you’ll find a selection of projects.

Andipa

I developed Andipa Gallery's brand and design refresh. In tribute to the gallery's rich artistic heritage, I carefully curated modern, yet classic fonts and a refined colour palette. This minimalist design approach was deliberate, placing the artwork at the forefront as the true star of the show.

A website homepage for an art gallery called Andipa featuring Banksy artwork of a man with a spray paint can creating a stencil portrait with a colorful floral spray. Navigation menu at the top and social media icons at the bottom.

2017

General Medical Council

I facilitated a two-week discovery workshop in collaboration with the General Medical Council (GMC) and KPMG, ultimately leading to KPMG winning the account.

Screenshot of a website showing registered doctors statistics in 2014, with a focus on a female healthcare worker wearing a blue surgical mask and cap.

2014

B&Q

I crafted elegant product designs for B&Q, which led to the successful acquisition of the account.

Tablet screen showing a colorful gardening website with sections including indoor planting, rustic chic, gardens, and Japanese ponds, featuring vibrant images and text.

2013

Shelter

I crafted infographics, emails and landing page for the Christmas campaign.

An infographic compares the capacity of a football stadium to fill various items, showing enough to fill 862 London buses, Old Trafford stadium, and the O2 Arena, with a Christmas emergency message.

2012

Waitrose

I worked on the conceptualisation, design, and execution of several interactive and creatively compelling marketing campaigns for Waitrose. These campaigns were meticulously crafted to resonate with the brand's values and objectives while delivering exceptional engagement.

Screenshot of Waitrose supermarket website homepage featuring a summer-themed display of fresh produce including corn, peaches, cherries, and leafy greens in a basket, with sections on seasonal foods and summer recipes.

2010

Amnesty

In my role, I took the lead in crafting the design and creative concept with Amnesty. The primary objective was ignite a passion for online action, empowering individuals to amplify their voices in support of human rights causes, and make better use of their online time. Our rallying cry was succinct yet powerful: "Become the everyday activist."

A tablet displaying a webpage for Amnesty International UK. The page features a woman holding a sign with the text "I WROTE A LETTER TO FREE SHI TAO" and a pink "Act Now" button. The background shows several people, some holding signs, with a section titled "Working Together" about campaigning for justice and fairness.

2010

Freeview

In 2010, I designed the cutting-edge UI for the Freeview HD app and phone, which, while not the latest today, was a notable achievement for its time.

Three smartphones displaying a loading screen for Freeview HD on the middle phone and TV program schedules on the right phone, with a home screen of apps on the left phone.

2010

Small Luxury Hotel App

In 2009, I designed the Small Luxury Hotel App.

Smartphone screen displaying a hotel search interface with options for distance, month and temperature, and rates, with a 'See Hotels' button.

2010

Hugo

For Hugo, I worked on a nationwide street art campaign where artists and the public decorated life-sized tree sculptures. The project brought creativity and environmental awareness to city streets, culminating in a touring exhibition that blended brand, art, and sustainability.

Flowchart illustrating a tree art event process: 1) Some trees are painted by professional artists, and others remain plain. 2) People are encouraged to leave their mark on the trees. 3) Local artists and the public add their marks to the trees. 4) Winners are announced for the best trees, with images of decorated trees and a

2009

Tweet 250

I designed a microsite to showcase the most tweeted brands. The project aimed to provide a comprehensive platform for brand enthusiasts, marketers, and social media aficionados to explore and engage with trending brands on Twitter.

A computer screen displaying a website about trending brands and Twitter activity, with navigation menu, graphs, and a speedometer-style tweet counter.

2009

E.on

I was responsible for crafting the design and conceptualisation of an interactive feature on the E.ON website. This feature aimed to illustrate the challenges of managing the energy crisis (and balancing bills).

Online quiz interface on a computer screen with a pop-up message reading 'You managed just 35 seconds Phew - tricky isn’t it'. The quiz involves wind turbines illustration and countdown timer, with options below for voting on opinions.

2009

McDonalds

During my freelancing years, I had the pleasure of working on a variety of projects. While diving into complex ventures like the Ferrari/Shell microsite with its bespoke assets, I also enjoyed the fast-paced excitement of projects like this one for McDonald's. These were all about unleashing creative concepts and designs, fuelled by the assets at hand.

Online search page for martial arts classes featuring characters from the animated movie Kung Fu Panda, with a red and yellow background, Chinese-inspired design, and martial arts characters including a panda, tiger, crane, and monkey.

2008

VW Fleet

As a Junior Designer in 2006, my usual role involved following a creative direction. However, on this project for VW Fleet, there was no initial creative guidance. So I was the creative lead. My design and concept impressed the client so much that it became a full print and digital campaign.

Side-by-side screens of a movie premiere event and a webpage for Volkswagen Fleet Services. The movie premiere poster shows a red carpet, crowd, and bright lights, with text about winning VIP invites to a Universal Pictures premiere and a URL. The webpage features a stage with red seats, a curtain, and a promotional graphic for a film titled "Premiere" with similar VIP ticket giveaway notices.

2006

VW Mid Life Crisis Retreat

The VW Mid Life Crisis Retreat website mimicked the cheesiest self-help sites I could find and won numerous design and campaign awards because of it.

  • D&AD (Digital)

  • IAB Creative Showcase Grand Prix (Digital)

  • Creative Circle (Best Digital Campaign)

  • Eurobest (Best Interactive Campaign)

  • Epica - (Best Interactive Campaign)

  • Microsoft Digital Awards (Best Digital Campaign)

  • IAB Campaign of the month

  • Revolution campaign of the month

Webpage titled 'The Midlife Crisis Retreat' showing two men shaking hands next to a black Volkswagen Passat outside a brick building

2006

Philips

In 2006, during the early days of the internet as we know it today, I led the website design for "CoolSkin Nivea for Men" as part of a broader campaign. This type of project allowed me to refine craft and attention to the smaller visual details.

Webpage displaying Philips moisturizing shaving system for men, featuring a robot with a human face, shaving tools, and Nivea Men products on a blue background.

2006

Personal Portfolio Site

My first portfolio site, built entirely in Flash back in 2006. It’s where I first learned to design, animate, and write my first few lines of code. The site was fun, interactive, and a reflection of my creative thinking at the time. It ultimately helped me land my first agency role at Tribal.

2006