Sage
User Experience Director / Senior Creative Director - Global Lead
Brief/Targets
Digital transformation to establish best practices in all areas of Design globally and meet business targets.
Establish global design approach - Brand, Product & Marketing.
I grew my team from 3 → 40+ over 3 years
Including - Creatives, Copy Writers, Creative Technologists, Designers, Design Managers, Illustrators, Project Managers, Research, UX Designers, UX Design Managers
Dotted line to all Global Design Teams, including Product Design, Marketing, Brand, Creative and Research.
Delivered
Global Design System
(Brand, Product, Marketing)
33 Global Websites
Master Site UX
Upgraded 6500 Content Pages
New Content
(Photography, Video, Illustration)
Unified Company Wide Design & Creative
(Advertising, Product, Marketing)
Team Growth
Company Wide Design Stand Ups
Created New Illustration department
Creative Campaigns
Shopping & Checkout Funnel
CRM Email Funnel
Secured budget for creative development
Key Metrics
Double-digit growth in all conversion KPIs.
Site conversion +255.5% YOY post design system.
Travel Super Market
Product Design Director / Creative Director - Head of Creative and UX
Brief/Targets
Brand transformation to increase cut through in crowded travel market.
Digital transformation to establish best practices in all areas of Design.
Improve conversion funnel
I grew my team from 1 → 20+ over 2 years
Including - Creatives, Copy Writers, Creative Technologists, Designers, Illustrators, UX Designers, UX Directors
Delivered
Brand Overhaul
Design System
Digital Transformation
Website
12,000 SEO Pages
CRM Booking Tool
CRM Emails
Future Product Concepts
SEO Creative Campaigns
Marketing Campaigns
Video Content
Pitches to raise £5mil Capex budget
Native Mobile App
Team Growth
2 New Departments
(Product & App)
Key Metrics
Doubled site traffic 2.4m → 4.8m
4X higher value customer
Higher value advertising spend
Improved conversion across all sales channels
Awards
Designer for VW account at Tribal DDB
D&AD (Digital)
IAB Creative Showcase Grand Prix (Digital)
Creative Circle (Best Digital Campaign)
Eurobest (Best Interactive Campaign)
Epica (Best Interactive Campaign)
Microsoft Digital Awards (Best Digital Campaign)
IAB Campaign of the month
Revolution campaign of the month