Client
Crowd Wish
Agency
Karmarama
Client Brief
Design an online wishing platform that grants a wish every 24 hours, 7 days a week, 365 days a year.
My Role
Creative Direction
Design Direction
Branding
UI Design
My Concept
When wishes crossed my mind, I instantly pictured rainbows and Aladdin's lamp, a glimpse into childhood's magical perspective on desires. Yet, this platform wasn't for child's play; it was crafted for adults to chase their dreams. I aimed to infuse the design with that enchanting essence, rainbows, genie-in-a-lamp magic.
7 days a week. 7 colours in the rainbow.
Imagine waking up to a new site every day. The entire site, across all devices, would change colour everyday, leaving an impact that's nothing short of magic.
I deliberately steered clear of excessive saturation, no small feat when encompassing the entire spectrum of hues. My aim was to craft a modern and bold palette.
Monday
Red
E34D66
Tuesday
Orange
E99336
Wednesday
Yellow
E7B300
Thursday
Green
2DB47C
Friday
Blue
00BEE7
Saturday
Violet
460CB6
Sunday
Indigo
0062E7
Wishing
