SAGE

Sage is a FTSE 100 company valued at approximately £12 billion, and a global leader in SaaS business management solutions, supporting millions of small and medium-sized businesses worldwide with tools to manage their finances, operations, and people.

At Sage, I led the global digital transformation of design and creative across Brand, Product, and Marketing, scaling the team from 3 to over 40 and unifying design practices company-wide. My leadership delivered a comprehensive Global Design System, overhauled 33 websites and 6,500+ content pages, and drove a 255.5% year-over-year increase in site conversion.

View Select Projects

BRAND
DESIGN LANGUAGE SYSTEM
GLOBAL SITES
PRODUCT TOUR

Delivered

  • Global Design System
    (Brand, Product, Marketing)

  • 33 Global Websites

  • Master Site UX

  • Upgraded 6500 Content Pages

  • New Content
    (Photography, Video, Illustration)

  • Unified Company Wide Design & Creative
    (Advertising, Product, Marketing)

  • Team Growth

  • Company Wide Design Stand Ups

  • Created New Illustration department

  • Creative Campaigns

  • Shopping & Checkout Funnel

  • CRM Email Funnel

  • Secured budget for creative development

Key Metrics

  • Double-digit growth in all conversion KPIs.

  • Site conversion +255.5% YOY post design system.