Client
Heinz
Agency
Grand Union
Client Brief
Develop the look and feel of a minimally branded microsite dedicated to the nation’s favourite sauce. Several solutions had already been presented to Heinz before I arrived, but all were rejected for being too “chintzy.”
My Role
Creative Direction
Design Direction
Design
UI Design
Illustration
My Creative Solution
Following some initial (and slightly messy) experimentation, a visually bold and vivid coloured typographic aesthetic emerged as the undisputed champion. This aesthetic exuded a sense of freshness and vibrancy that resonated powerfully. My solution received first-time sign-off from Heinz. They loved the new direction.
Design Iterations
In the preliminary design stages I explored using halftones, inspired by the punk ethos of poster creation. This approach exuded a bold and striking presence, reminiscent of an era defined by its impactful visuals. Each idea carried a subtle undertone of nostalgia, evoking a sense of longing for bygone times.
Saucy Out Takes!
