Client
Travel Super Market
Agency
In House
Client Brief
Design a travel app that surpasses the .com experience, yet retains it functionality.
My Role
Strategy
Design Direction
Information Architecture
UX Design
UI Design
Prototyping
Accessibility
Testing
In House Leadership (Built Capability)
Outcome
The Travel Supermarket app delivered a mobile experience that felt more personal, responsive, and enjoyable than its desktop counterpart. It proved that rethinking interactions for mobile, rather than simply porting over existing designs, could elevate both usability and business performance.
App Architecture
App Screen Flow
Having designed the .com experience and mysuitcase, the app was envisioned as a refined counterpart. Leveraging our established blueprint, the app's screen flow was a matter of streamlining, ensuring a sleek and sophisticated user experience.
Fluid Global Navigation & Bookmarking
Innovating Navigation Within The App
User testing of two prototypes revealed a 100% preference for the custom navigation over the native option. Participants highlighted its speed, clarity, and the seamless flow between sections.
The Menu
Once the menu has been tapped it reveals all sections of the app and gives users the ability to bookmark their searches.
Contextual Display
When users opens the navigation they see a clear snapshot of their place in the journey, with contextual links like starting a new search if they are midway through.
Primary CTA
Our custom navigation replaced the native bottom nav, letting us place the primary CTA as the first touchpoint. Directly driving revenue from each deal viewed.
Filtering
Filtering
To tackle common booking pain points, I redesigned key selectors like dates and destinations. Drawing on familiar patterns such as swiping for filtering, I made search faster, more intuitive, and more playful. The primary call to action, our most valuable conversion driver, was placed within easy thumb reach to ensure accessibility and maximise results.
Outcomes
Key Features
Fluid global navigation that enables effortless movement across the app with fewer taps.
Contextual quick links that appear during key actions to maintain flow.
Playful, intuitive filters inspired by familiar swipe gestures.
Optimised selectors that reduce errors when choosing dates and locations.
Conversion focused layout with primary actions positioned for easy reach
