Travel Super Market
Travel App

My Role - Creative Direction, Design Direction, Design, UX

Brief

Design a travel app that surpasses the .com experience, yet retains it functionality.

App Screen Flow

Having designed the .com experience and mysuitcase, the app was envisioned as a refined counterpart. Leveraging our established blueprint, the app's screen flow was a matter of streamlining, ensuring a sleek and sophisticated user experience.

Innovating Navigation Within The App

I completely reimagined the navigation experience for the Travel Supermarket app, introducing a custom system that replaced the standard built-in model. User testing showed a unanimous 100% preference for my approach, proving the value of user-centred design.

The custom navigation delivered effortless flow between sections with a single tap, dramatically improving usability and speed. I introduced a quick-link portal triggered by a timer when users added items to their "suitcase," making the journey more fluid and intuitive.

I also explored ways to simplify complex pain points, like date and location selection, by designing improved pickers that mimicked real-world behaviours. Drawing inspiration from familiar interactions like Tinder’s swipe mechanism, I tested filtering concepts that reduced friction and made search more playful and effective.

Crucially, I placed the primary call-to-action—our most valuable business feature—within thumb reach to maximise accessibility and conversion. This wasn’t just navigation; it was a mobile-first rethink of the entire decision-making flow.