Client
Alexander Forbes
Agency
Accenture
Client Brief
Deliver a comprehensive digital solution for Alexander Forbes that strengthens brand presence and boosts engagement across web and mobile. Build trust, support customer journeys, and position the company as a market leader in financial services through a human, responsive, and visually cohesive experience.
My Role
Creative Direction
Design Direction
UX Design
UI Design
Coaching
My Creative Solution
Produced a fully responsive, human-centred digital platform that aligned with Alexander Forbes’ brand values while improving usability across devices. Delivered more layouts and modules than initially scoped, enabling flexibility for diverse content types. Defined a clear visual language, photography style, and responsive grid system that improved clarity, consistency, and trust. Stakeholder feedback highlighted the quality, speed, and above-and-beyond delivery under tight deadlines
Requirements Gathering
We began with remote scoping calls from the UK, followed by two weeks on-site in South Africa. I met with department heads and stakeholders to capture detailed requirements, align priorities, and ensure a shared vision across all functions.
Best In Class Review
I conducted a rigorous competitive and market analysis spanning digital challengers, tier-one global banks, and South Africa’s major financial institutions to define a benchmark framework for Alexander Forbes.
Photograhy Direction
I explored multiple creative approaches to ensure flexibility in tone and style across Alexander Forbes’ communications. Developed four distinct routes, each designed to resonate with different audience needs and brand expressions. Well Being was selected.
Well Being
24/7 Life
Honest
Abstract
A Human Home
I set the design direction for the Alexander Forbes homepage, focusing on a human approach to life insurance, pensions, and savings. Using research insights, we selected authentic images our audience could relate to. To build trust in a market wary of banks, we let genuine stories do the talking, creating a UI that felt easy and welcoming as an entry into the customer journey.
Responsive Grid and Layouts
I defined breakpoints and created a modular grid system for diverse content types. I delivered desktop and mobile variations to ensure usability and visual consistency across devices. I exceeded the original scope by delivering additional layouts and modules for greater content flexibility.
Design Process
I adopted a fluid, iterative workflow, designing in full colour alongside wireframes to accelerate delivery. I integrated real-time stakeholder feedback during on-site sessions, enabling rapid refinement and alignment across content, brand, and UX.
Outcome