Client
Shell & Ferrari
Agency
The Marketing Store
Client Brief
Design a website to showcase and leverage Shell's partnership with Ferrari, featuring scale model Ferrari’s equipped with motors, as part of a global promotional offer with fuel purchases.
My Role
Creative Direction
Design Direction
Design
UX Design
UI Design
Content
Video Direction
My Creative Solution
At the outset, my vision was to craft a physical pop-up set where the miniature racing cars could spring to life, navigating intricate scenes, and immersing viewers in the magical realm of play. I conducted experiments, crafting cardboard models, and delving into the world of pop-up books. Little did I know that work could be this enjoyable!
Digital Pop Up Reality
Given the project's time and budget limitations, we decided to go all-in with a digital rendition instead of creating a physical set. The research I conducted served as the foundation for designing digital pop-up environments in Photoshop.
Michael Schumacher
We were absolutely thrilled to join forces with the legendary Michael Schumacher at the adrenaline-pumping Ferrari Test Track in Monza. Together, we embarked on an electrifying journey, capturing awe-inspiring video and photographic content for our website design and creative projects!
Face Mapping
Flashback to 2008, a time when facial mapping tech was just at its infancy, and AI deep fakes were unheard of. We teamed up with the folks at "Big Stage,"who could turn you into a pixel-perfect digital doppelgänger.
Our mission? To capture the legendary Michael Schumacher at Monza and virtually cruise alongside an icon of motorsport, becoming part of the action in the most fantastic way possible! 🚗💨
