Client
Amba Hotels
Agency
Karmarama
Client Brief
Design an online wishing platform that grants a wish every 24 hours, 7 days a week, 365 days a year.
My Role
Creative Direction
Design Direction
Branding
UI Design
Photography
My Creative Solution
I led the creative pitch that won Karmarama the Amba Hotels account. I developed the design strategy, shaped the visual direction, and presented the work to stakeholders.
I then designed and delivered the full booking site.
Announcement Site
After the win, I designed the announcement site to launch the new brand. Creating new design and brand assets along the way.
Making And Breaking The Grid
The grid is the cornerstone of impeccable design. Whether embracing its structure or breaking it, the grid is always present.
Within my design, the grid is distilled from the A in AMBA, becoming both the foundation and fragmentation of the design. Akin to the facets of a diamond, it incises through the content, imparting a fractured elegance.
Core Booking Platform
Following the announcement site, I designed the main booking hub. Functionality took precedence over aesthetics, although both remained vital.
Photography
