Client
Crowd Wish
Agency
Karmarama
Client Brief
Design an online wishing platform that grants a wish every 24 hours, 7 days a week, 365 days a year.
My Role
Creative Direction
Design Direction
Video/Photography
Brand Design
UI Design
My Concept
When wishes crossed my mind, I instantly pictured rainbows and Aladdin’s lamp—a glimpse into childhood’s magical perspective on desires. Yet this platform wasn’t for child’s play; it was crafted for adults to chase their dreams. I aimed to infuse the design with that enchanting essence—rainbows and genie-in-a-lamp magic.
7 days a week. 7 colours in the rainbow.
Imagine waking up to a new site every day. The entire site, across all devices, would change colour everyday, leaving an impact that's nothing short of magic.
I deliberately steered clear of excessive saturation, no small feat when encompassing the entire spectrum of hues. My aim was to craft a modern and bold palette.
Monday
Red
E34D66
Tuesday
Orange
E99336
Wednesday
Yellow
E7B300
Thursday
Green
2DB47C
Friday
Blue
00BEE7
Saturday
Violet
460CB6
Sunday
Indigo
0062E7
Creating The Art
In my studio I used ink in water to create fluid forms that captured the feeling of a wish.
Like smoke from a genie’s lamp, unpredictable, fleeting, and full of intent.
Wishing
