Client
LUAP
Brands and Collaborators
University of Europe for Applied Sciences, Nagami, Nikon, Fortnum & Mason, Mind, Elephant Family, Christie’s, Marriott International, Battersea Power Station, Royal Academy, Great Portland Estates, Land Sec
Overview
My work sits at the intersection of fine art, brand collaboration and social impact. I combine creative vision with strategic delivery to create projects that resonate culturally, engage audiences globally and deliver lasting value for partners. These capabilities have been honed through major public installations, high profile exhibitions and collaborations with leading brands and charities.
As the artist behind the Pink Bear, I have created ambitious works that transform cities into galleries. Highlights include The Pink Bear Pavilion in Hamburg, a four metre artwork crafted from 2,500 kg of recycled plastic, launched with €250,000 in scholarships for emerging creatives, and Life Lines at The Bottle Factory in London, a three year series on mental health and identity supported by Nikon and Mind. The Pink Bear has appeared on global digital screens including Times Square with Let’s Live With Less Plastic and in Fortnum & Mason’s Unleash the Love campaign in its Piccadilly windows.
My work has been featured by BBC, GQ, Creative Review, FAD Magazine and Trebuchet Magazine. Collaborations include Mind in Bexley, Parkinson’s UK and Elephant Family. Works have been auctioned at Christie’s for the Terrence Higgins Trust. A defining moment was Tender Armour in Elephant Family’s Big Egg Hunt at Battersea and Kew Gardens, viewed by the King and Queen. The Pink Bear has become a recognised symbol of resilience, hope and creative connection.
Skills Developed & Honed
Project Management overseeing complex multi stakeholder projects from concept to completion
Creative Direction shaping multidisciplinary art experiences with a strong visual identity
Outreach and Community Engagement building authentic connections with diverse audiences
Partnership Building collaborating with brands and institutions to align creative and commercial goals
Visual Art painting sculpture installation and mixed media
Photography conceptual and documentary work in cultural and commercial contexts
Exhibition Design immersive multi sensory environments that deepen audience engagement
Fundraising and Philanthropy raising over €250,000 for scholarships and charitable causes
Media and Press Relations global coverage to amplify key messages
Public Speaking and Workshops delivering engaging talks and creative learning experiences
Concept Development transforming lived experience into universally resonant themes
Team Leadership coordinating curators collaborators and technical teams
Event Planning producing high profile cultural events with precision and impact
Storytelling compelling narratives that connect audiences emotionally to art
Life Lines
Life Lines is a three-year solo project, supported by partners including Nikon and Mind, staged at The Bottle Factory in London. Featuring sixteen large-scale abstract portraits and photographic works, it explores the complexities of mental health and identity. Created using Nikon cameras and developed through collaborative exchange, the series invites open dialogue around resilience and transformation. A portion of sales supported Mind’s mental health work, reinforcing my commitment to delivering tangible social impact through art.
The Pink Bear Pavilion
Unveiled at Hamburg’s altonale Festival, The Pink Bear Pavilion is a four-metre-tall, walk-in artwork crafted from 2,500 kg of recycled plastic. Created in partnership with the University of Europe for Applied Sciences and collaborators including Nagami, it celebrates inclusion, sustainability and mental well-being. Alongside the installation, I launched €250,000 in Pink Bear Scholarships for emerging creatives, transforming the Pavilion into both an immersive sanctuary and a catalyst for education and social impact.
Fortnum & Mason
Commissioned for Fortnum & Mason’s 2024 Unleash the Love campaign, Finding Light in Darkness is a large-scale artwork. Installed in the brand’s iconic Piccadilly windows, it symbolises hope, resilience and the transformative power of love. Combining diverse materials with a heartfelt narrative, the piece invites reflection on kindness, perseverance and our shared search for connection.
The Unconscious Therapy
Staged during Frieze Week 2021, The Unconscious Therapy was my largest solo exhibition, spanning three floors and over six thousand square feet on New Bond Street, London. Through painting, installation, sound and sculpture, the Pink Bear became a lens for exploring mental health, memory and emotional presence. Immersive environments of tactile materials and layered narratives invited audiences to embrace uncertainty, engage deeply with emotion and experience feeling itself as the art.
Public Murals
Murals are a key part of my practice, transforming public spaces into striking visual landmarks. Each piece is designed to captivate, spark curiosity and invite genuine engagement, creating memorable points of connection within the urban environment. By uniting bold imagery with meaningful themes, my work resonates on both an emotional and visual level, leaving a lasting impression while fostering belonging, resilience and moments of joy.
Charity
Collaboration with charitable organisations is central to my work. Partnering with Mind in Bexley, Parkinson’s UK, Elephant Family and Holiday House, I have used the Pink Bear as a symbol of hope and healing. Through creative workshops, artwork donations and the Pink Bear Scholarship for emerging artists, I aim to unite communities, inspire resilience and channel art into tangible social impact.
Let’s Live With Less Plastic
The Let’s Live With Less Plastic campaign brought the Pink Bear to global audiences on iconic digital billboards, including Times Square, to highlight ocean pollution and the urgent need to reduce plastic waste. Combining powerful visual storytelling with a clear environmental message, the project transformed public advertising spaces into moments of reflection, prompting audiences worldwide to reconsider their relationship with plastic.
Global photoshoots
The LUAP Global Photoshoots take the Pink Bear across diverse landscapes and cultures, from remote natural environments to dynamic cityscapes. Each shoot blends fine art photography with an adventurous, documentary approach, creating striking visual narratives that resonate across borders. These images invite audiences to connect emotionally with the Pink Bear’s journey, while reinforcing its role as a symbol of resilience, hope and shared humanity on a truly global stage.
Press
My work has been profiled in leading national and international media, including BBC, Evening Standard, GQ and Boom. These features have shared the Pink Bear’s story and its themes of mental health, resilience and creativity with audiences worldwide, amplifying the impact of my practice and opening meaningful conversations through respected cultural platforms.