Client
Sport Relief
In House
Comic Relief
Client Brief
Create an exclusive visual identity for the Sport Relief 2012 Campaign that avoids any conflict with the London 2012 campaign due to legal constraints. Additionally, craft the design for the responsive Sport Relief 2012 website
My Role
Creative Direction
Design Direction
Design
UX Design
UI Design
Illustration
Accessibility AAA
In House Leadership (Brought Creative In House)
My Creative Solution
I designed and developed the concept with a strong emphasis on progress and dynamism, incorporating elements like finishing ribbons and digital sports gadgets. This theme was seamlessly integrated into every part of the website, evident in features like ribbon-like navigation and the imagery of runners moving forward. I created the campaign assets and the UI designs.
Digital Skeuomorphism
I designed the fundraising UI with a vintage digital sports aesthetic. This retro style was elevated with a glossy modern finish.
Navigation mirrored finish line ribbons, but styled to make them intuitive as UI.
£2,625
RAISED
Typography
I utilised bold and friendly fonts throughout, in addition, I created a custom handcrafted font exclusively for the campaign.
Colour Palette
The palette had to feel different to the 2012 Olympic branding due to legal constraints. It also needed to meet AAA accessibility standards, so contrast was critical.
Red
E72639
Deep Red
B61121
Cyan
01C7CE
Light Cyan
88F0FF
Black
000000
Dark Gray
333333
Gray
666666
Secondary Red
FF0000
Secondary Pink
FF00B3
Secondary Cyan
00E5FF
Secondary Yellow
FFFF00
Secondary Dark Green
135E27
Secondary Green
4FBF4F
Home Page Carrousel
The homepage carousel I designed represents a journey through London, and sometimes even venturing beyond (like the North Pole). With each banner seamlessly blending into the next, the carousel presents a unified and continuous image, enhancing the user experience.
Style Guide
