Client
CMC Markets
Agency
In House
Client Brief
Before I joined CMC, the website and digital campaigns felt fragmented and lacked consistency across the marketing journey. The brand looked outdated, and the overall execution needed greater cohesion and polish.
My Role
Leadership
Creative Direction
Design Direction
Design
Brand
Culture
Team Growth (In House)
My Creative Solution
I revitalised the brand by elevating the team’s skills, enabling us to create and manage all assets in-house across print, digital, and web. Our ideas became more considered and research-driven, leading to stronger, more consistent delivery. Bringing work in-house saved time, reduced reliance on external agencies, and ensured our campaigns connected effectively with the market.
Campaign - You Wanted
In my first campaign, the goal was clear: elevate visual communication and craft ads that stood out in crowded financial hubs. I worked closely with the external agency, refining typography and sharpening ideas to set a strong foundation for success.
Campaign - FX Origami
In my second campaign at CMC Markets, we rewrote the rules by producing everything in-house. Instead of simply showcasing the platform, we explored the very essence of trading, creating bold, industry-shaking campaigns that outperformed competitors.
Brand Photography
I replaced stock images with original photography that brought the site to life. Every shot was crafted to tell the story of the at-home trader, motivating our audience.
Campaign - Active Trader
Building on the success of the new website photography, the next campaign placed the trader at the heart of the story.
Website
I led a complete website overhaul, expanding the team to handle design, UX, and development in-house. I elevated the experience with rich video, photography, and interactive features that showcased our products.
Detail
