Client
Seriously Good. Gordon Ramsay.
In House
Comic Relief
Client Brief
A complete overhaul of the Seriously Good Sauces website. No new assets to be produced which require additional time with Gordon Ramsay. "The idea behind the sauces is that they are something I could do to help 365 days a year," said Ramsay. "For every jar that is removed from those shelves, 10p goes to fund projects doing great work right here in the UK, as well as the world's poorest countries".
My Role
Design Direction
Design
UX Design
UI Design
Photography
Accessibility
In House Leadership (Brought Creative In House)
My Creative Solution
As we were unable to hero Gordon in the new content, I shifted the focus on the Seriously Good ingredients found in each jar of sauce. The ingredients were presented next to the jar, like Ramsay does in his kitchen when getting ready to cook. This new direction gave the sauces a feeling of freshness, wholesomeness and generally being tasty, rather than just being something you quickly slop over your pasta sauce. It lifted the product.
Product Photograhy
All the ingredients and jars used in the visuals were photographed at my London Studio.
Seriously Simple Recipes
Introducing "Seriously Simple Recipes" alongside the new visual direction served a dual purpose: driving continued sauce purchases to support Comic Relief and encouraging users to share their creations via social media for added impact.
